AIDA Cruises is one of the most complex international cruise lines at sea today. It employs nearly 10,000 people in 40 countries. Based in Rostock, Germany, it is actually owned by the Miami-based mega-cruise conglomerate Carnival Corporation, with 11 separate brands, including the Costa Cruise Group, which operates AIDA and is based in Italy. To make matters more complicated, AIDA markets itself almost exclusively to German-speaking passengers, particularly those in the young and single segment of the international passenger cruise industry.
Carnival Cruise Lines (CCL) is a branded division of Carnival Corporation. Carnival Corporation, founded in 1972, is a publicly traded company with over 90,000 employees worldwide. Today it operates 100 passenger cruise ships simultaneously, with nearly 300,000 passengers on its ships at any given time. Last year, Carnival ships produced over $15 billion in gross revenue, making it the largest and most profitable cruise line in the world.
AIDA is just one of the jewel cruise lines in Carnival’s crown, which also includes Carnival Cruise Lines, Princess Cruises, Holland America Line, and Seabourn in North America, as well as P&O Cruises and Cunard Line, Costa Cruises, and Iberocruceros.
Currently, AIDA has ten ships in its fleet, with 14 projected by 2020. Its current fleet:
• AIDA Bella
• AIDA Cara
• AIDA Vita
• AIDA Aura
• AIDA Diva
• AIDA Luna
• AIDA Blu
• AIDA Sol
• AIDA Mar
• AIDA Stella
There are more ships on the way; in fact, AIDA recently announced the expected delivery of AIDA Prima next month.
Understanding and unraveling who owns a particular cruise ship or even a cruise line is a difficult task for those representing an injured passenger who is seeking to file a claim for reimbursement of medical expenses, lost wages, and compensation for pain and suffering.